Consider the luxury handbag: made from sumptuous leather, trimmed with sturdy hardware, built to stand the test of time, and finished with the brand’s status-imbuing label. Taken together, these details make the case that such a bag is worth a big investment.
Would this same luxury handbag still be covetable with the label stripped away? Italic, a new startup that sells brandless luxury-quality goods for a fraction of their retail price, is betting on it.
Launching today, Italic is a marketplace that gives shoppers access to factories making products for luxury brands like Celine, Prada, Cartier, Gucci, Louis Vuitton, Christian Louboutin, Givenchy, Coach, Burberry, and Miu Miu. Membership to Italic marketplace will cost $10 a month.
In return, shoppers can buy two items monthly: think a leather tote from a Celine manufacturer for $145 (compared to $3,300 from Celine), glasses from a EssilorLuxottica factory for $70 (the brand’s Rayban frames typically cost $175), a leather jacket from a factory that works with J Brand for $425 (while a leather coat from the brand could run you $990). You can get cashmere scarves from the factory that works with Burberry, or linens from the factory that supplies to the Ritz Carlton and Four Seasons chains for $100.
No comments:
Post a Comment