While some people count down the days until Christmas, Jen Smith’s calendar revolves around Halloween and Mother’s Day. It’s not because she’s obsessed with trick-or-treating or brunching with her mom — October and May are the busiest times of the year for her online T-shirt business.
Smith, a 29-year-old who lives in St. Petersburg, Florida, rakes in as much as $2,000 during those two months. And that’s on top of her day job, monetized blog and the hundreds in royalties she pockets during the other 10.
Smith pulls it off because she’s an expert in passive income, in which a person does a little bit of work once and then receives dividends from it in perpetuity. Specifically, Smith is making money from print on demand, an increasingly popular model that enables entrepreneurs to sell tons of T-shirts without ever touching fabric.
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